NYC + LA Restaurant PR Specialists Delivering
Food + Drink Media Buzz
MST Creative PR is a boutique New York restaurant public relations and social media company with a big vision. After working in-house for Lidia Bastianich, Tony May and the Poulakakos Family, Magdalena Spirydowicz founded the company in 2002 to represent chef-driven restaurants, gourmet retailers, winemakers, and food and wine events.
Our track record comprises successful restaurant openings as well as launches and re-launches of retailers, fast-casual food concepts and products through significant media placement. We create strategic, cost-effective PR and marketing campaigns tailored to each client’s goals, resulting in increased customer traffic and revenues, media recognition, and a solid foundation for long-term success. We also manage and grow social media feeds to reach today's tech-savvy diners.
The company’s knowledge extends beyond PR to all aspects of the restaurant business. With an unparalleled level of experience at nearly every level of hospitality operations, the partners serve as a valuable resource ready to offer expertise on concept and menu development, branding, website and logo design, restaurant build out timelines, and more. Thanks to our extensive industry network, we can also recommend the industry's best to advise you on everything from cocktail and wine consultants to hiring to legal and personnel.
MEET THE TEAM
Magdalena Spirydowicz, Founder & President
Magdalena has developed her media relationships over fifteen years in the hospitality industry overseeing strategic PR campaigns for restaurant openings and re-launches, celebrity chefs, winemakers, spirits companies, and gourmet retailers. Her experience and longstanding industry connections ensure maximum media exposure and press recognition for MST Creative PR’s clients. Previously, she coordinated public relations and managed special projects for Lidia Bastianich’s restaurants and worked on Lidia’s books and TV series. She was Managing Director at Bayard’s, one of the restaurants operated by Harry and Peter Poulakakos, and Director of Marketing & PR for the Tony May Group, including San Domenico NY.
Michael Tulipan, Vice President & Partner
Michael is a hospitality and media veteran with a diverse skill set including writing, photography and web development. Having run several small businesses and developed numerous hospitality concepts, Michael brings a unique expertise to branding, business development and marketing. His hospitality industry experience dates back to a high school job as a busboy followed by two years as a bellman at the Essex House Hotel after college. Michael is an accomplished writer, having published articles in The New York Times, Wine Spectator, Wine Enthusiast, TravelSquire, AM NY and Chilled, and photographer with photos published in Time Out NY, Gourmet, Gotham, and The Wall Street Journal.
Keaton Maddox, Account Executive
Keaton comes to MST Creative from PR agency Curich|Weiss, where he represented international wine & spirit brands Monkey Shoulder Scotch, Hudson Whiskey, and Casillero del Diablo Wines, as well as Taco Dumbo and others. After graduating from George Mason University with a degree in Public Relations, he spent three years working as an Editor and Publicist for the Los Angeles nonprofit book publisher Red Hen Press, and countless nights and weekends working behind the stick at bars and restaurants on both coasts. Currently residing in Bushwick, Brooklyn, he originates from Texas, and spent a semester living in Tokyo, Japan. His favorite cocktail is the Penicillin (or an Old Fashioned made with Santa Teresa 1976 Solera Rum) and his favorite food is tamagoyaki.
Lily Brown, Senior Creative & Social Media Coordinator
Native New Yorker, Lily comes to MST Creative PR after spending the past few years in Washington, DC, where she worked in all facets of restaurant life while obtaining a Bachelor’s degree in Public Relations and Strategic Communication from American University. Previously, she has assisted with PR for the DC, Maryland and Virginia Food Truck Association, managed social media for DC food truck Sloppy Mama’s, and worked behind the counter at Luke’s Lobster. Lily is also the company photographer.
Landing our clients in top publications is what we do. Getting coverage in The New York Times, Eater or Food & Wine is sure to boost your ROI and bring in new diners. We'll help you get there.
We help you cut through the clutter and target potential customers with compelling social media content. From taking photos to researching hashtags to evaluating analytics, we'll grow your follower base and increase engagement.
We are storytellers and work with you to ensure cohesive branding and messaging in everything you do. We can help design menus, create logos and build websites that are sure to capture your audience and build name recognition.